In the British television show Dragon's Den, the percentage of a company offered to an investor is called equity.
An entrepreneur may ask for a specific amount of money in exchange for a stated percentage of equity, meaning an ownership interest in the business. The Dragons then judge whether the requested valuation is reasonable and whether the proposed ownership stake matches the company's prospects and risk.
Equity is different from turnover, which is the sales revenue generated by a business over a period. It is also different from profit, which remains after allowable costs are deducted, and margin, which expresses profitability relative to sales or another base. These terms are often heard in the den during financial questioning.
A televised agreement is not necessarily the same as completed funding. After filming, the parties may conduct due diligence, and a deal can change or fail to complete. Nevertheless, equity is the standard ownership term used in the pitch itself.