Rob Law created Trunki, the children's ride-on suitcase and travel product featured in the business story surrounding Dragon's Den.
Law developed Trunki after identifying a need for luggage that could make travelling easier and more entertaining for young children. The product is designed to be pulled or ridden by children and became a distinctive example of British product design.
Trunki was created by Law's company, Magmatic, and became an internationally sold product. Its bright designs and practical travel format helped it stand apart from conventional children's luggage.
The business is often linked to the programme because Law pitched the product to the Dragons. The important distinction is that the creator was Rob Law; Trunki is not the product of a Dragon such as Peter Jones or Deborah Meaden.