Richard Farleigh invested in the company behind the Levi Roots brand alongside Peter Jones on Dragons' Den.
Levi Roots appeared on the programme in 2007 with Reggae Reggae Sauce. The pitch resulted in an agreement involving Peter Jones and Richard Farleigh, giving the entrepreneur investment and business support. The brand subsequently expanded beyond the original sauce into a broader range of food products.
Farleigh was a professional investor and hedge-fund manager who served as a Dragon during the programme's early years. His background differed from that of Dragons whose public businesses were primarily retail chains, restaurants or leisure companies, and he was known for evaluating the financial potential of growing businesses.
The pitch is often remembered simply as a Peter Jones deal because Jones became the more visible long-term Dragon. However, Farleigh was also part of the original investment agreement, making him the specific answer to this question.