The entrepreneur investors in the British television series Dragons' Den are called Dragons.
Each Dragon is an established businessperson or investor who listens to pitches from entrepreneurs seeking capital. A pitch normally includes the amount requested, the percentage of equity offered and information about sales, costs, valuation and future plans.
The name is part of the programme's distinctive identity. Other international versions use different labels for their investors: the United States version Shark Tank calls them Sharks, while the British programme preserves the Dragon metaphor from the title.
A Dragon can make an offer alone or join another Dragon in a shared deal. Entrepreneurs may accept, reject or negotiate offers, although an on-screen agreement is generally subject to later due diligence. This distinction is an important reason why a televised deal is not always completed.