Peter Jones founded Phones International Group, the electronics and mobile-phone business associated with his Dragons' Den career.
Jones developed businesses in telecommunications and technology before becoming one of the original investors on the British version of Dragons' Den. Phones International Group was established in the 1990s and became a significant part of his business history, helping establish his reputation as an entrepreneur in consumer electronics.
His portfolio and public profile later extended into media, leisure and technology investments. On Dragons' Den, he is often recognised as the investor who remained on the panel for the show's long-running early and middle periods, but this question concerns his business background rather than his length of service.
Phones International should not be confused with the many later mobile-phone retailers that used similar wording in their names. The group was founded by Jones and formed part of the business experience he brought to the programme.