In the British series Dragons' Den, which company did Peter Jones establish in 1998?

Peter Jones established Phones International Group in 1998, before becoming an investor on the British series Dragons' Den.

The company operated in the mobile-phone sector and became an important part of Jones's early business career. His experience in telecommunications helped shape his public image as an investor who understood fast-moving consumer technology and retail markets.

Phones International Group is sometimes confused with better-known high-street names such as Carphone Warehouse or Phones 4u. Those were separate businesses, even though they operated in the same broad mobile-phone market. Jones's company was also connected with the wider Phones International Group brand rather than being a retail chain with the same structure as its rivals.

Jones joined Dragons' Den as one of its most prominent long-term investors. His background in technology, branding and consumer businesses became a recurring feature of his questions and offers in the den.