In the BBC television show Dragon's Den, which investor was the founder of YO! Sushi?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
In the BBC television show Dragon's Den, Simon Woodroffe was the investor who founded YO! Sushi.
Woodroffe launched YO! Sushi in London in 1997. The restaurant became known for serving dishes on a conveyor belt, allowing customers to select food as it passed their seats. The concept helped make conveyor-belt sushi familiar to many British diners.
Before and alongside his television work, Woodroffe built a reputation as an entrepreneur and designer of hospitality businesses. His time as a Dragon connected his restaurant experience with the show's focus on practical commercial ideas.
YO! Sushi is sometimes confused with the businesses associated with other Dragons. Peter Jones, Duncan Bannatyne and Theo Paphitis were separate investors with their own entrepreneurial backgrounds.
Source: Wikipedia · fact-checked Oct. 2026