In the BBC television show Dragon's Den, which investor founded Red Letter Days?

In the BBC television show Dragon's Den, Rachel Elnaugh was the investor who founded Red Letter Days.

Elnaugh established Red Letter Days as an experience-gift business. Instead of selling only physical products, the company offered customers memorable activities and special occasions, helping develop the experience-gifting market in the United Kingdom.

Her entrepreneurial background made her a distinctive member of the early Dragon's Den panel. She brought experience in branding, consumer marketing and the practical challenges of building a customer-focused company.

Red Letter Days later experienced financial difficulties and was sold, a development often mentioned in accounts of Elnaugh's business career. The company should not be confused with ordinary greeting-card or voucher retailers: its central idea was gifting experiences.