Peter Jones is the Dragon's Den investor who founded Phones International Group.
Phones International Group was established by Jones in 1998 as a telecommunications business. The company operated in the mobile-phone sector, an area that matched Jones's early entrepreneurial interests and helped build the business experience behind his later investment career.
Jones is one of the most recognisable UK dragons and has appeared on the programme since its launch. He is also associated with businesses and investments in technology, media, leisure and retail. Because Jones has held stakes in many companies, Phones International Group is sometimes confused with later ventures connected with his investment portfolio.
The company's name reflects the mobile-communications market in which it was founded. That market changed rapidly as phones moved from specialist devices to mass-market consumer products, creating opportunities for retailers, distributors and service providers. Jones's telecommunications background is therefore an important part of his entrepreneurial biography.