Steven Bartlett joined the regular Dragon's Den investment panel in 2022 after co-founding the social-media marketing company Social Chain.
Bartlett co-founded Social Chain with Dominic McGregor in 2014. The agency became known for social-media campaigns and digital communities, helping establish Bartlett as a prominent technology and marketing entrepreneur.
He joined the BBC programme as a dragon in 2022, becoming one of its younger regular investors. His expertise brought a strong emphasis on digital products, online audiences, branding and technology-led businesses.
Bartlett is also known for hosting The Diary of a CEO podcast, which features interviews with business leaders and public figures. His media profile therefore extends beyond Dragon's Den, although his place on the panel introduced him to a television audience interested in start-ups and investment.