Peter Jones founded the mobile-phone business Phones International Group before becoming a Dragon on the BBC television show Dragon's Den.
Jones established Phones International Group in 1998. The business operated in the mobile-communications sector, a field that expanded rapidly as mobile phones moved from specialist devices into everyday consumer products.
His wider business interests have included technology, media, leisure and retail. Jones also founded the Peter Jones Foundation, which supports education and enterprise initiatives. These activities helped make him one of Britain’s most visible technology-focused entrepreneurs.
Jones was part of the original Dragon's Den panel in the United Kingdom and remained associated with the programme across many series. Phones International Group is distinct from Amstrad, the electronics company founded by Alan Sugar. Both businesses are linked to Dragons, but one centred on mobile communications while the other became famous for consumer electronics.