Magmatic created Trunki, the children's ride-on suitcase featured on the BBC television show Dragon's Den.
Trunki was designed by entrepreneur Rob Law as luggage that children could sit on and ride through airports. Its moulded shape, carry handle, and wheels made it both a travel product and a child-focused design object.
Law pitched the product on Dragon's Den in 2006. The Dragons did not invest, but the appearance gave the product substantial public attention. Trunki subsequently became a well-known British export and won design recognition.
The product name is often used as though it were the company name. Trunki is the brand and product; Magmatic is the company behind it. That distinction makes the company answer more precise than simply naming the suitcase.