Richard Farleigh invested in Levi Roots's Reggae Reggae Sauce alongside Peter Jones after the Dragon's Den pitch.
Levi Roots presented the sauce during the show's fourth series, combining a business proposal with a reggae performance. The pitch became famous because it showed how a strong product story, memorable branding and a confident presentation could attract investment from more than one Dragon.
The deal involved a £50,000 investment for a 40 percent share of the business. Peter Jones and Richard Farleigh agreed to invest together, giving Roots access to capital and business expertise. The brand subsequently developed into a major food business and made Roots a familiar public figure.
Farleigh was a British-Australian investor and entrepreneur who appeared as a Dragon for a limited period. He should not be confused with Peter Jones, who remained on the panel from the original series onward. The pairing is also distinct from later food deals made by other contestants.