In the BBC series Dragons' Den, which Dragon was the founder of Social Chain?

In the BBC series Dragons' Den, Steven Bartlett was the founder of Social Chain.

Bartlett co-founded Social Chain in 2014 with Dominic McGregor. The company began as a social-media marketing agency and became known for campaigns designed to spread through online communities and social platforms rather than relying only on conventional advertising.

Bartlett joined Dragons' Den in 2021, becoming the youngest Dragon in the programme’s history at the time. His expertise gave the panel a stronger connection to influencer marketing, digital communities and online-first businesses.

Social Chain is sometimes confused with Bartlett’s later media and investment activities. Those ventures followed his early success in social-media marketing, but Social Chain was the agency most directly associated with his rise as an entrepreneur. The company later became part of a larger international marketing group.