In the BBC series Dragon's Den, Michelle Mone is known for founding the lingerie company Ultimo.
Mone launched Ultimo through MJM International in 1996. The company developed lingerie with an emphasis on attractive styling and supportive construction, and its products gained attention in British retail and fashion media.
Mone later became a business commentator, public figure and member of the House of Lords. Her appearance as a guest investor connected the programme with a business career that had already been established through Ultimo rather than being created by television exposure.
This fact is distinct from the programme's better-known regular Dragons. Deborah Meaden, Theo Paphitis and Duncan Bannatyne each have separate business backgrounds and were not the founder of Ultimo.