Peter Jones is the Dragon who has appeared continuously on the BBC series Dragon's Den since its first series.
Jones is a British entrepreneur and investor whose business interests have included technology, telecommunications, leisure and property. His long-running presence has made him one of the programme's most recognisable investors and one of the few constant links between the early and later series.
The original panel included other well-known business figures, but the composition of the Den has changed repeatedly. Investors have left, returned or been replaced, meaning that a Dragon associated with the early years is not necessarily a continuous member.
Jones is also known for his interest in consumer brands and technology businesses. His role on the show is to assess pitches, negotiate equity and decide whether the proposed opportunity fits his investment interests.