Moonpig is the personalised greeting-card company founded by Nick Jenkins.
The company launched in the United Kingdom in 2000 and built its business around allowing customers to create and order personalised cards online. This model helped move greeting-card shopping beyond traditional physical stores and made customisation a central part of the purchase.
Nick Jenkins later became an investor on Dragons' Den, where his technology and e-commerce background informed his interest in scalable consumer businesses. His television role is separate from Moonpig's founding story, but the company is the key business associated with him.
Moonpig is sometimes confused with other British card retailers, including Funky Pigeon and Card Factory. Those are separate brands and do not provide the canonical answer to a question about Jenkins's founded company.