In the BBC series Dragon's Den, what type of product is Trunki?

The story behind the answer

Trunki is a ride-on children's suitcase featured on the BBC series Dragon's Den.

The design allows a child to sit on and pull the case while travelling. It was created to address a familiar family problem: keeping children engaged and helping carry their belongings during journeys through airports, stations and other transport hubs.

Trunki differs from ordinary wheeled luggage because its ride-on shape is central to the product concept. It is also distinct from a toy vehicle, since it is designed to store clothes and other travel items.

The product became one of the programme's most widely remembered rejected pitches. Its later commercial performance helped establish the broader lesson that a Dragon's decision is only one opinion about a product's potential.

Source: Wikipedia · fact-checked Oct. 2026

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