Entrepreneurs pitch their businesses in the room known as the Den on the BBC series Dragon's Den.
The title refers directly to this dramatic setting, where business owners stand before a panel of investors and explain their products, finances and plans. They usually begin with a prepared presentation before answering questions about valuation, sales and ownership.
The word “den” is part of the international format's identity. Different countries have adapted the programme under related titles, including Shark Tank in the United States, but the British edition retains Dragon's Den.
The room is not a conventional boardroom or an office meeting space. Its theatrical design emphasizes the contestants' one-to-one confrontation with the investors, while the presenter waits outside until the pitch is complete.