Steven Bartlett joined the BBC programme Dragon's Den in 2021 as a technology entrepreneur and investor.
Bartlett co-founded Social Chain, a social-media marketing agency, with Dominic McGregor in 2014. He built his public profile through digital entrepreneurship, podcasting and business commentary, making him a younger and more technology-focused addition to the Dragon's Den panel.
His appointment represented a generational change for the programme. Earlier Dragons were especially associated with retail, manufacturing, property, finance and traditional consumer businesses, whereas Bartlett brought experience from social platforms and digital communities.
Steven Bartlett is sometimes confused with Nick Jenkins, another Dragon whose major business was internet-based. Jenkins founded Moonpig, while Bartlett is linked with Social Chain. Piers Linney also has a technology and investment background, but Bartlett is the Dragon who joined the panel in 2021.