In the BBC programme Dragons' Den, which dragon has appeared as an investor in every series since the show began?

The story behind the answer

Peter Jones has appeared as an investor in every series of the BBC programme Dragons' Den since it began.

Jones is a British entrepreneur and businessman whose interests have included mobile phones, technology, leisure and media. He joined the original investment panel when Dragons' Den launched in the United Kingdom in 2005 and remained part of the regular cast across subsequent series.

His height and distinctive style helped make him one of the programme's most recognisable dragons, but his continuing presence is the key record. Several other original investors eventually left, while Jones stayed with the show.

Being a dragon does not mean that every deal shown on screen is completed. Offers can depend on due diligence, valuation checks and legal negotiations after filming. The programme therefore presents both the dramatic pitch and the possibility that a proposed investment may later change or fall through.

Source: Wikipedia · fact-checked Oct. 2026

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