In the BBC programme Dragon's Den, what was the name of Levi Roots's Caribbean sauce brand?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den, and the brand became one of the programme's most recognisable success stories.

Roots, whose real name is Keith Valentine Graham, presented the Jamaican-style jerk barbecue sauce during the 2007 series. He secured investment from Peter Jones and Richard Farleigh, although the business later developed beyond that original television deal.

The sauce's branding combines Caribbean food traditions with reggae imagery and music. Its popularity helped Roots build a wider food range and a strong public profile as a chef, musician and entrepreneur.

A common mix-up is to call the product simply “Levi Roots sauce.” That describes the brand informally, but Reggae Reggae Sauce is the product name associated with the Dragon's Den pitch.