The investment company associated with Peter Jones in the BBC programme Dragon's Den is PJI Group.
PJI Group is the investment vehicle connected with Jones’s business activities. Peter Jones is a British entrepreneur whose interests have included retail, consumer brands, technology and leisure businesses. His public profile grew substantially through Dragon's Den, where he became the longest-serving original investor in the British version.
The initials in PJI Group are easy to misremember because several companies connected with Jones use related naming. The company should not be confused with a general description such as “Peter Jones Investments.” Jones has also been associated with the Peter Jones Foundation, a separate organisation focused on supporting entrepreneurship and enterprise education.