In "Scrooged" what is Bill Murray's character's profession?

In “Scrooged,” Bill Murray plays Frank Cross, a television executive. Cross is the powerful, cynical president of the fictional IBC television network, where he obsesses over ratings, budgets, and sensational programming.

The 1988 film is a modernized retelling of Charles Dickens’s “A Christmas Carol.” Instead of being a miserly Victorian businessman, Cross is a ruthless media executive preparing a lavish live broadcast of “A Christmas Carol” on Christmas Eve. His professional control-freakery and emotional coldness mirror Ebenezer Scrooge’s greed.

The story’s supernatural visitors force Cross to confront the damage caused by his ambition. The film’s television setting also provides much of its satire, poking fun at network executives, advertising pressure, celebrity culture, and the pursuit of audience numbers.

A common mix-up is calling Cross a producer or network owner. He is certainly involved in producing television, but his defining profession and position are as a television executive, specifically the head of IBC.