In Quentin Tarantino’s Pulp Fiction, what fictional fast-food chain sells the burger Jules tastes?

In Quentin Tarantino’s Pulp Fiction, the fictional fast-food chain selling the burger Jules tastes is Big Kahuna Burger.

The brand appears when Jules Winnfield and Vincent Vega visit Brett’s apartment during the film’s opening hit sequence. Vincent has bought a Big Kahuna Burger, and Jules takes a bite after discussing the burger’s Hawaiian-style ingredients. Jules then delivers his famous passage about the “Big Kahuna Burger” and the “Royale with Cheese.”

Big Kahuna Burger is not a real chain created for the film. It is a recurring fictional brand in Tarantino’s connected movie universe. The logo and packaging also appear in other films associated with Tarantino, including Reservoir Dogs and From Dusk Till Dawn, creating a small shared-world detail.

A common mix-up is confusing Big Kahuna Burger with Jack Rabbit Slim’s, the fictional 1950s-themed restaurant where Vincent and Mia Wallace have dinner later in Pulp Fiction. They are separate locations and brands.