In Quentin Tarantino’s Once Upon a Time in Hollywood, NBC broadcasts the fictional television series Bounty Law.
Bounty Law is the Western show that made Rick Dalton famous. Rick plays bounty hunter Jake Cahill, a role that establishes him as a television star before his career begins to decline. The series is fictional, but the film presents it as part of the real television landscape of 1950s and 1960s Hollywood.
NBC is shown as the network associated with the program in the film’s fictional archival material. This detail fits the period, when the three major American broadcast networks—NBC, CBS, and ABC—dominated television. Bounty Law’s success also explains why Rick worries about becoming known only for guest appearances as a villain.
The film later depicts Rick attempting to move into movies while Cliff Booth works as his stunt double. Although Bounty Law resembles real Western programs of the era, it should not be confused with a historical series or with the real network branding used in unrelated Westerns.