In Pixar's Cars, what is the name of the town's tire shop?

In Pixar's Cars, the town's tire shop is Luigi's Casa Della Tires.

Luigi owns the shop with his assistant, Guido, and proudly sells tires inspired by his Italian heritage. The building's name translates roughly as “Luigi's House of Tires,” and its design draws on the visual language of classic Italian tire stores and automotive culture.

Luigi is a Fiat 500, while Guido is a compact forklift who works in the shop and serves as a highly skilled pit-crew assistant. Their passion for Ferrari racing becomes an important comic and emotional detail in the first film, especially when Michael Schumacher appears in a cameo role.

The shop is easy to confuse with Flo's V8 Cafe, which is the town's diner, or Ramone's House of Body Art, where Ramone customizes paint jobs. Those are separate Radiator Springs businesses, not Luigi's tire store.