In Pixar's Cars 3, what is the name of the high-tech training center where McQueen prepares for his comeback?

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In Pixar's Cars 3, McQueen prepares for his comeback at the Rust-eze Racing Center.

The enormous facility is owned by Sterling, the new head of the Rust-eze team. It contains simulators, treadmills, wind tunnels and other equipment designed to make racers faster. Cruz Ramirez works there as a trainer, initially using computerized programs rather than the traditional methods McQueen prefers.

McQueen struggles in the center because the technology is optimized for newer racers such as Jackson Storm. His failed tests lead Sterling to consider replacing him, prompting McQueen to seek advice from Smokey at the Thomasville training grounds.

The center's name combines Rust-eze, the sponsor that launched McQueen's career, with the language of professional motorsport. It is not located in Radiator Springs, which is a separate town and community setting. The high-tech complex symbolizes the sport's shift toward data-driven preparation.

Source: Wikipedia · fact-checked Oct. 2026

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