In McDonald’s branding, what product was Captain Crook created to promote?

Captain Crook was created to promote McDonald’s Filet-O-Fish sandwich.

The McDonaldland character was a pirate-themed figure whose advertising role centered on the fish sandwich. His costume, name, and speech patterns used familiar pirate imagery to make the product memorable to children and families.

Captain Crook belonged to the same character universe as Ronald McDonald, the Hamburglar, Grimace, and Mayor McCheese. Each figure helped give a particular personality or comic role to McDonald’s broader advertising world.

The character is easy to confuse with the Hamburglar because both were presented as mischievous figures. Their branded targets were different: the Hamburglar pursued hamburgers, while Captain Crook was linked specifically with the Filet-O-Fish.