In McDonald's branding history, which slogan appeared on the company's 1960s “Look for the Golden Arches” campaign?

In McDonald's branding history, “Look for the Golden Arches” was the slogan used in the company's 1960s campaign.

The campaign told motorists to identify McDonald's restaurants by their tall yellow arches. This was especially useful during an era when the chain was expanding along roads and highways and customers often encountered restaurants while traveling.

The slogan turned an architectural feature into a navigation device and a memorable brand promise. Instead of requiring customers to know a restaurant's exact location, the advertising encouraged them to watch for the distinctive arches.

The phrase is sometimes confused with later McDonald's slogans focused on food, service, or emotional appeal. “Look for the Golden Arches” specifically promoted recognition of the restaurant's visual landmark.