In McDonald’s branding history, which singer recorded the original “I’m Lovin’ It” jingle in 2003?

Justin Timberlake recorded the original “I’m Lovin’ It” jingle used in McDonald’s 2003 campaign.

The campaign began in 2003 and made “I’m Lovin’ It” one of McDonald’s most recognizable modern brand lines. Timberlake’s recording was connected to the advertising rollout, while the phrase and musical material also involved collaborators including The Neptunes and Pusha T. The campaign was developed for an international audience rather than a single national market.

The song credit is often confused with the artists associated with the production or with later performers of McDonald’s promotional material. Timberlake was the vocalist on the original jingle recording. The slogan itself is also distinct from earlier McDonald’s taglines, including “You Deserve a Break Today.”