In McDonald's branding history, which mascot represented the company's Big Mac hamburger?

Officer Big Mac represented McDonald's Big Mac hamburger in the McDonaldland character lineup.

Officer Big Mac was designed as a police-officer character with a Big Mac-shaped head. That visual pun connected the mascot directly to McDonald's best-known signature sandwich and made the product association immediately visible in advertising.

The character was one of several food-themed or civic-themed figures in McDonaldland. Mayor McCheese represented a cheeseburger-themed mayor, while Captain Crook was linked to Filet-O-Fish and the Hamburglar to hamburgers.

These names can be confusing because the characters shared the same fictional setting. Officer Big Mac's distinctive clue is the exact product reference in his name and head design.