In McDonald's branding history, Officer Big Mac was the 1960s character with a hamburger-shaped head associated with the Big Mac.
Officer Big Mac was one of the early McDonaldland characters. His name and appearance connected him directly with the Big Mac, while his police-officer role gave him a recognizable place in the fictional advertising world. The character appeared alongside other anthropomorphic food and community figures.
He is easy to confuse with Mayor McCheese because both characters had food-shaped heads and formal civic roles. Mayor McCheese had a cheeseburger head and served as mayor, whereas Officer Big Mac was designed around the Big Mac and presented as a police officer.
McDonaldland advertising used these characters to turn menu items into a shared setting for children. Over time, the campaign's cast was reduced and its presentation changed, but Officer Big Mac remains a distinctive example of how McDonald's embedded product names in character branding.