In McDonald's branding history, what was the name of the 1980s slogan centered on the phrase “It’s a Good Time”?

The McDonald’s slogan centered on “It’s a Good Time” was “It’s a Good Time for the Great Taste of McDonald’s.”

The slogan linked the emotional idea of having a good time with the taste of McDonald’s food. This combination reflects a recurring pattern in the company’s advertising: the brand promoted a mood or social moment as well as a particular menu.

Its wording belongs to the chain’s sequence of changing advertising platforms, which included earlier lines such as “You Deserve a Break Today” and later global messaging such as “I’m Lovin’ It.”

Shortened versions of advertising lines can create confusion because campaigns were often adapted for different media. The complete slogan identifies the specific message by connecting “good time” directly to “the great taste of McDonald’s.”