In McDonald's branding history, what was the name of the 1960 advertising campaign featuring the line "Look for the Golden Arches"?

The 1960 McDonald's advertising campaign was called “Look for the Golden Arches.”

The campaign encouraged motorists to recognize McDonald's restaurants by their distinctive yellow arches. This was an important step in turning a physical architectural feature into a memorable national brand signal.

The campaign predates the 1962 logo redesign that merged the arches into an M-shaped mark. Those two developments are related but not identical: the 1960 campaign promoted the buildings' arches, while the later logo used a simplified graphic version. The phrase also helped establish the arches as shorthand for the company.