In McDonald's branding history, what slogan replaced “You Deserve a Break Today” in 1975?

In McDonald's branding history, “We Do It All for You” replaced “You Deserve a Break Today” in 1975.

“You Deserve a Break Today” had been introduced in 1971 and became one of McDonald's best-known advertising lines. In 1975, the company shifted to “We Do It All for You,” a slogan that emphasized service and the range of tasks performed for customers.

McDonald's slogans changed frequently as the company adjusted its advertising strategy. Some lines were used nationally, while others appeared for shorter periods or in particular campaigns, which can make their dates easy to confuse.

“We Do It All for You” should not be confused with “I'm Lovin' It,” introduced much later in 2003. The two slogans belong to different eras of McDonald's branding.