In how many countries does Zara operate as of 2023? Zara operated in 96 countries.
That figure refers to Zara’s international store footprint around January 2023, when the retailer had nearly 3,000 stores, including its children’s and home formats. The number describes countries with Zara stores, not every market where the brand could be reached online.
Zara began in A Coruña, Spain, in 1975, then expanded internationally with its first store outside Spain opening in Porto, Portugal, in 1988. It entered the United States in 1989 and France in 1990, before moving into markets across Latin America, Asia, Europe and the Middle East.
A common mix-up is confusing Zara’s reach with that of Inditex, its parent group. Inditex operates several other brands, including Bershka, Massimo Dutti, Pull&Bear and Stradivarius, so group-wide country totals are not the same as Zara’s figure. Country counts can also change as stores open, close or shift to online-only service.