In Dragon's Den, which investor founded the high-street brand Red Letter Days?

The story behind the answer

Rachel Elnaugh founded the experience-gift company Red Letter Days before appearing on Dragon's Den.

Elnaugh launched Red Letter Days in 1989. The business sold vouchers for experiences rather than conventional physical gifts, helping establish a category that included driving days, leisure activities and other memorable outings.

She was one of the original regular Dragons when the British programme began in 2005. Her entrepreneurial background made the experience-gift sector an especially relevant part of her profile on the panel.

Red Letter Days later encountered financial difficulties and entered administration in 2005. Peter Jones subsequently acquired the brand and certain assets, a development that can cause confusion over who founded the company. Elnaugh founded it; Jones later became associated with its ownership after the collapse.

Source: Wikipedia · fact-checked Oct. 2026

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