In Dragons' Den, which investor co-founded the social-media marketing company Social Chain?

Steven Bartlett co-founded the social-media marketing company Social Chain.

Social Chain was established by Bartlett and Dominic McGregor and developed campaigns and social-media strategies for brands. The company’s work helped Bartlett become known as a prominent entrepreneur in digital marketing before his television career expanded.

Bartlett joined Dragons' Den in 2022 as part of the twentieth series. His experience differed from that of Dragons whose reputations were built mainly in retail, manufacturing, property or traditional finance. This made digital communities, online branding and creator-led marketing recurring areas of interest associated with his investment style.

Social Chain is not the same company as Bartlett’s podcast and media projects, although all are connected with his public career. The specific answer concerns the marketing company he co-founded, rather than The Diary Of A CEO, the podcast and media brand for which he is also widely known.