In Dragons' Den, which former Dragon was the founder of the retail group La Senza?

Theo Paphitis was the former Dragon associated with founding the retail group La Senza.

Paphitis is a British retail entrepreneur who built a business career through consumer-facing brands and became a Dragon on the BBC programme. La Senza, known for lingerie and related products, became one of the best-known businesses connected with his entrepreneurial profile.

This fact is distinct from the question of which investor co-founded Social Chain, another commonly remembered Dragons' Den association. The programme has featured many investors with retail, technology and finance backgrounds, making it easy to attach a business to the wrong Dragon.

Paphitis was also associated with other retail brands and served as chairman of Ryman, the stationery retailer. His Dragons' Den appearances helped make retail terminology such as margins, stock control, distribution and brand positioning familiar to a broad television audience.