In Dragon's Den, which former Dragon was the founder of the online fashion retailer Net-a-Porter?

The story behind the answer

Dame Natalie Massenet was the founder of the online fashion retailer Net-a-Porter and later appeared as a Dragon on Dragon's Den.

Massenet founded Net-a-Porter in 2000 after working as a fashion journalist. The company combined editorial presentation with online retail, offering designer clothing and accessories through a format that was unusual when many luxury brands were still cautious about e-commerce.

She joined the Dragon's Den panel for the programme's fourteenth series in 2016. Her appearance connected the show with the rapidly expanding digital luxury market and with the shift from print fashion publishing to online commerce.

Net-a-Porter is sometimes confused with a brand created by a Dragon whose main career was in high-street fashion or retail. Massenet's defining achievement was founding the digital luxury retailer, not launching a conventional clothing label.

Source: Wikipedia · fact-checked Oct. 2026

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