In Dragon's Den, which food brand was founded by entrepreneur Levi Roots?

Levi Roots founded the Reggae Reggae Sauce brand featured on Dragon's Den.

Levi Roots, whose real name is Keith Valentine Graham, presented his Caribbean-style sauce to the dragons in 2007. The pitch connected the product with his music career, Jamaican heritage, and long-standing interest in cooking. It became one of the programme's most memorable food-business appearances.

The sauce was developed as a jerk-style condiment and was later sold through major retailers. The brand expanded beyond its original sauce into additional food products and a broader Caribbean-themed range. Its success helped make Roots a prominent food entrepreneur as well as a performer.

The name of the product is often shortened informally to “Reggae Sauce,” but the established brand name is Reggae Reggae Sauce. That full name is the canonical answer because it identifies the product and distinguishes it from later items in the brand's range.