In Dragons' Den, which Dragon was known for founding the Yo! Sushi restaurant chain?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe was known for founding the Yo! Sushi restaurant chain and serving as an original Dragon on Dragons' Den.
Woodroffe launched Yo! Sushi in London in 1997, introducing a conveyor-belt dining concept that made plates circulate past customers. The model combined a distinctive visual experience with a quick way to serve Japanese food, helping the chain attract attention in the British restaurant market.
He joined the original Dragons' Den panel when the British programme began in 2005. His entrepreneurial background differed from investors focused mainly on technology or finance, and his restaurant experience gave him a particular perspective on hospitality businesses.
Woodroffe left the regular panel after the first series. His name is sometimes confused with other early Dragons, but Yo! Sushi is the business most specifically linked to him. He later developed businesses and investments in hospitality and lifestyle sectors.
Source: Wikipedia · fact-checked Oct. 2026