In Dragons' Den, which Dragon is the founder of the fashion brand Boux Avenue?

Theo Paphitis is the founder of the fashion brand Boux Avenue.

Boux Avenue is a British lingerie and nightwear retailer created by Paphitis. The brand launched in 2011 and was designed to offer lingerie through shops and online channels, with a focus on accessible fashion-led products. It became part of Paphitis's wider retail portfolio alongside businesses such as Ryman and Robert Dyas.

Paphitis is best known to many viewers as a Dragon on the BBC series Dragons' Den. His appearances helped associate him with retail, branding and consumer businesses, but Boux Avenue was not a company he acquired after hearing a pitch in the den; it was a brand developed within his own business interests.

Boux Avenue is sometimes confused with other lingerie companies backed by television entrepreneurs. The relevant distinction is that Paphitis founded Boux Avenue, while several other Dragons have invested in or established businesses in unrelated retail categories.