In Dragon's Den, which Dragon invested £50,000 in Levi Roots's Reggae Reggae Sauce in 2007?

Peter Jones and Richard Farleigh invested £50,000 in Levi Roots's Reggae Reggae Sauce in 2007.

Levi Roots, whose real name is Keith Valentine Graham, pitched his Caribbean-style sauce on Dragon's Den. Jones and Farleigh agreed to provide the money in exchange for a share of the business, helping transform a product associated with Roots's music and cooking into a major branded food business.

The pitch is one of the programme's best-known success stories because the sauce achieved wide supermarket distribution and developed into a broader food brand. Roots had already sold sauce at Notting Hill Carnival before appearing on television.

A common mix-up is to remember only Peter Jones. Richard Farleigh also made the investment, so the canonical answer requires both Dragons and not a single panel member.