In Dragons' Den, which Dragon founded the lingerie retailer Ultimo?

The story behind the answer

Michelle Mone founded the lingerie retailer Ultimo.

Mone established Ultimo in 1996 after developing a push-up bra design intended to improve support and appearance under clothing. The brand became associated with fashion-led lingerie and expanded through prominent retail distribution and advertising.

She joined the British Dragons' Den panel for the 16th series, broadcast in 2016. Her appearance gave the programme a Dragon with experience in consumer fashion, product design, branding, and international licensing.

Ultimo is not the same company as Ann Summers, Agent Provocateur, or another lingerie retailer sometimes linked with Mone in popular coverage. Mone’s business career also includes the MJM International group, the company behind the Ultimo brand. Her later public profile has included entrepreneurship, philanthropy, and political controversy, but the question concerns her established connection with Ultimo.

Source: Wikipedia · fact-checked Oct. 2026

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