BrewDog created the craft beer brand pitched by James Watt and Martin Dickie on Dragon's Den.
Watt and Dickie founded BrewDog in Scotland in 2007. They appeared on Dragon's Den seeking investment while the company was still a young and ambitious independent brewery. Their presentation helped introduce the founders and their distinctive approach to a large television audience.
The company became known for strongly flavoured beers, bold packaging, and unconventional marketing. BrewDog later expanded rapidly through bars, retail distribution, and overseas operations. The brand's growth is frequently mentioned in discussions of companies that appeared on the programme before becoming much larger.
BrewDog is sometimes confused with the names of individual beers associated with it, such as Punk IPA. BrewDog is the company and brewery; Punk IPA is one of its best-known products. James Watt later became the company's chief executive, while Martin Dickie was its co-founder and brewmaster.