The ride-on children's suitcase rejected after Rob Law's Dragon's Den pitch was called Trunki.
Trunki is a hard-shell suitcase designed so that children can sit on it and ride or be pulled along while travelling. Rob Law developed the product through his company, Magmatic, and presented it to the dragons as a practical and playful travel solution.
The dragons did not invest in the business, making the pitch a notable example of a product that later succeeded outside the programme. Trunki subsequently became widely available in airports, department stores, and online shops in several countries.
The name is sometimes mixed up with the company name. Trunki is the product brand, while Magmatic is the British company behind it. This distinction matters because Dragon's Den questions may refer either to the suitcase itself or to the business that manufactured and marketed it.