In Dragons' Den, what was the name of Levi Roots's Caribbean sauce business?

Levi Roots's Caribbean sauce business was called Reggae Reggae Sauce.

Levi Roots, the stage name of Keith Valentine Graham, presented his jerk barbecue sauce on Dragons' Den in 2007. The sauce was based on a family recipe and connected his musical identity with Caribbean food and culture.

The televised pitch helped transform the product from a small-scale idea into a major food brand. Peter Jones agreed to invest £50,000 for a 40 percent stake, according to the deal shown on the programme. The brand later expanded into marinades, cooking sauces and other Caribbean-inspired products.

The name is sometimes shortened informally to “Reggae sauce,” but Reggae Reggae Sauce is the brand name associated with the pitch. Levi Roots was already a reggae musician before becoming a food entrepreneur, and that dual identity became central to the brand's marketing.