Shaun Pulfrey pitched a hairbrush to the Dragons on the British Dragon's Den.
Pulfrey developed the Tangle Teezer, a brush designed to remove knots from hair with flexible teeth. He presented the product on the programme after earlier business difficulties, and the pitch became an important part of the brand’s public story.
The product is sometimes described simply as a detangling brush, but hairbrush is the clearest general category. It is not an electric styling appliance or a conventional comb. The distinctive feature is the arrangement and flexibility of its teeth, intended to reduce pulling while brushing tangled hair.
Tangle Teezer later became an international beauty brand, sold through retailers in multiple countries. The Dragon’s Den appearance is often cited as an example of an entrepreneur succeeding after an initially disappointing television pitch. The company’s growth ultimately made the product much more widely known than it had been before the programme.